Carol Shmygol - Financial/Marketing

Name: Carol Shmygol 

Industry: Financial/Marketing 

Job Title and Employer: Sr Vice President Reputation & Brand at ATB 

Area of Expertise: Marketing, Communications, Sponsorship, Creative 

Bio: I am proud of my 30 years experience in the world of reputation and brand, having meandered my way to Calgary via Toronto, Halifax and Vancouver with Cossette – one of Canada’s preeminent advertising agencies. Certainly not the most direct route but one that has shown and taught me much along the way. 

I’ve had the immense pleasure of working on some great brands from General Motors’ Saturn and Saab brands, to “Never Stop. Milk.”  (the recipient of many awards including multiple Cassies) to PEI Tourism, to Bell, to Scotiabank,  and many, many more in between.  And my favorite of course – ATB Financial.  A brand which I joined in August 2013 and a journey which has led to my current role of Sr VP, Reputation & Brand. 

My experience has been on the strategic and leadership side of the business. This demands an ability to look at a problem/opportunity from both a client  and a strategic business lens, and translate that into true insights and solutions that produce meaningful and lasting results.   

My Passion: 

·         Big ideas that transcend medias or channels 

·         Great brands 

·         Getting on a plane and not being sure of what the journey will hold 

·         And of course my family – that constantly inspires me and makes me learn, laugh and remember what it’s all for.   

Fun Fact: One of my favorite trips has been helping to sail a 98 foot schooner off the coast of Boston. 

Social Media Accounts or Website:  

LinkedIn: Carol (MacDonald) Shmygol 

Twitter @carolshmags