Paula Silver Marketing and Strategy Consult: Impact Strategy for Your Launch

One hour consulting session and a one hour follow up with Entertainment Industry Brand Strategist, Paula Silver

Paula Silver is founder and president of Beyond the Box Produc8ons, a global brand strategist in the entertainment industry, focusing on reconnec8ng brands through popular culture, consumer insights and digital knowledge. She is offering a one hour consulting session and a one hour follow up.

She consults on impact, strategy and marketing and calls herself a solutionist. Tell her what you want to do and she will come up with a way to do it.

A prominent film marke8ng professional, most recently she strategized the awards campaign for the Oscar winner documentary “Navalny”. In May of 2023, as a branding consultant for content house - DocuBox, Paula organized the largest exhibit of Kenyan Ar8sts in New York City. She currently serves as the marke8ng strategist for the NeuroArts Blueprint Ini0a0ve, a coali8on of interdisciplinary communi8es of local partners commiPed to addressing health and wellbeing through evidence-based arts prac8ces, in collabora8on with Johns Hopkins School of Medicine and Aspen Ideas Fes8val. In 2020 Paula led the poli8cal impact campaign of Julie Taymor’s film The Glorias, based on Gloria Steinem’s memoir, starring Julianne Moore, Alicia Vikander, Janelle Monáe and BePe Midler. Addi8onally, she is a long-term collaborator for Carolyn Jones’s three award-winning documentaries, American Nurse; Defining Hope; and In Case of Emergency for which she served as execu8ve producer. She created and executed campaigns on such other award-winning documentaries as Born Into Brothels, The Great Hack, Alive Inside, The Hun0ng Ground, The Invisible War and The Square. Previously, Paula was President of Worldwide Marke8ng at Columbia Pictures, where she oversaw the launch of such films as Bram Stoker’s Dracula, My Girl, and A League of Their Own. Later at Walt Disney Company's en8ty Interscope Films, she created the award-winning marke8ng campaign for Mr. Holland’s Opus, for which she stepped outside industry conven8on by bringing "grass roots" marke8ng to the forefront. She is a founding member of Mr. Holland's Opus Founda8on, which con8nues to provide instruments to keep music programs alive in public schools. Some adver8sing campaigns she created for major Hollywood studios were for the films Kramer Vs Kramer, All That Jazz, Altered States, Annie and Alien, Tootsie, Gandhi, Ghostbusters, The Big Chill, Body Double, Body Heat, Dirty Dancing and re-named the mo8on picture Fatal ARrac0on. Later Paula orchestrated the launch for the hugely successful My Big Fat Greek Wedding. The unprecedented success of the film led Paula lecturing around the world on film marke8ng, distribu8on and the power of storytelling. Her underlying philosophy is that "Media MaPers" and can have a social impact on the way we think and act in the world. In 2004 Paula was asked to become a MIT MEDIA LAB Simplicity Fellow. Paula consulted Dr. Cynthia Breazeal to look at the world of AI and emo8ve robo8cs, to see how it might apply to geang girls engaged in the study of STEM, and realized what was missing from STEM was the arts, making it STEAM. Paula is a vo8ng member at the Academy of Mo8on Picture Arts and Sciences as well as BAFTA - the Bri8sh Film Academy. In addi8on to Mr. Holland's Opus Founda8on, Paula serves on the boards of Women in Film, Word Theatre, New York Stage & Film, #YourMomCares and A Place Called Home. She co-founded Dr. Keith Black’s Brain Trust at Cedars Sinai Hospital, and serves on the advisory board of Witness Human Rights Watch. Paula’s ac8vism for social, environmental and civic issues has drawn her to par8cipate and lead in organiza8ons and founda8ons promo8ng the arts and social well-being. She coined the campaign slogan "Only Elephants Should Wear Ivory” for the Na8onal Wildlife Founda8on. A na8ve New Yorker who lived and worked in Los Angeles for more than 25 years, Paula returned to NYC in 2013, where she con8nues her